COM 370 - Advanced Public Relations Writing

Description:
Practical instruction in persuasive writing, news releases, broadcast material, speeches, institutional messages, newsletter articles, employer publications, backgrounders, features, and corporate profiles.

Prerequisites:
Prerequisites: COM 208, and COM 270, and admission to the public relations major or minor, or non-profit minor, or instructor permission.

Credits: (4) Contact Hours: 4

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

analyze and critique the essential role of strategic problem solving and creative thinking in relationship to the larger strategic public relations campaign,
explain technical writing practices and communication models that directly affect the public relations industry,
apply theory and ethics of public relations to practicing strategic writing skills,
demonstrate advanced PR writing skills used in PR practice today, and
use AP Style writing.

Learner Outcomes Approval Date:
4/19/24

Anticipated Course Offering Terms and Locations:
Fall Locations: EllensburgWinter Locations: Ellensburg