Jul 07, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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CRBW 325 - Industry Strategy for Craft Brewing


Description:
This course is an overview of the key elements required to start and operate a craft brewery in the US. Introduction to topics such as financing, accounting, branding, distribution, and management specific to craft brewing.

Prerequisites:
Prerequisite: admittance to the Craft Brewing Program or department permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Propose a business plan for a start-up business including, financing, operating costs, distribution, and legal requirements.
  • Apply theories of consumer behavior to the formulation of effective marketing strategy.
  • Evaluate the ethical and legal issues in brewery operation.
  • Defend business and marketing plans from criticism.

Learner Outcomes Approval Date:
3/5/20

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, Online



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