Jul 07, 2022
CRBW 325 - Industry Strategy for Craft Brewing
This course is an overview of the key elements required to start and operate a craft brewery in the US. Introduction to topics such as financing, accounting, branding, distribution, and management specific to craft brewing.
Prerequisite: admittance to the Craft Brewing Program or department permission.
Upon successful completion of this course, the student will be able to:
- Propose a business plan for a start-up business including, financing, operating costs, distribution, and legal requirements.
- Apply theories of consumer behavior to the formulation of effective marketing strategy.
- Evaluate the ethical and legal issues in brewery operation.
- Defend business and marketing plans from criticism.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, Online
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