CRBW 325 - Industry Strategy for Craft Brewing

Description:
This course is an overview of the key elements required to start and operate a craft brewery in the US. Introduction to topics such as financing, accounting, branding, distribution, and management specific to craft brewing.

Prerequisites:
Prerequisite: admittance to the Craft Brewing Program or department permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Propose a business plan for a start-up business including, financing, operating costs, distribution, and legal requirements.
Apply theories of consumer behavior to the formulation of effective marketing strategy.
Evaluate the ethical and legal issues in brewery operation.
Defend business and marketing plans from criticism.

Learner Outcomes Approval Date:
3/5/20

Anticipated Course Offering Terms and Locations:
Winter Locations: Ellensburg, Online