WINE 353 - Tasting Room and Wine Club Management

Description:
Best practices for tasting room and wine club management. Students will conduct field work and complete research-based projects. Topics covered include wine club events, point-of-sale systems, customer tracking, order fulfillment, and shipping.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Research and identify strategies for streamlining order fulfillment
Research strategies for wine club customer retention
Examine various Point of Sale systems and match appropriate systems to selected outcomes
Identify strategies for increasing tasting room attendance
Create and present a comprehensive sales/marketing strategy for winery.

Learner Outcomes Approval Date:
4/22/19

Anticipated Course Offering Terms and Locations: