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Apr 29, 2024
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WINE 332 - Social Media Theory and Practice Description: The role of social media in marketing, sales and branding of wine, including theory, practice and ethics of social media advertising. E-commerce, age-verification, liability, and utilizing social media analytics for marketing analysis will be emphasized.
Credits: (4)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Identify the powerful role of social media in cultivating brand awareness
- Recognize the ethical issues and liabilities surrounding the promotion of alcohol on the internet
- Identify the benefits of e-commerce for growing wine sales
- Identify strategies for growing customer retention through social media engagement
- Recognize how to utilize and interpret social media analytics for marketing analysis
Learner Outcomes Approval Date: 4/22/19
Anticipated Course Offering Terms and Locations:
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