WINE 332 - Social Media Theory and Practice

Description:
The role of social media in marketing, sales and branding of wine, including theory, practice and ethics of social media advertising. E-commerce, age-verification, liability, and utilizing social media analytics for marketing analysis will be emphasized.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify the powerful role of social media in cultivating brand awareness
Recognize the ethical issues and liabilities surrounding the promotion of alcohol on the internet
Identify the benefits of e-commerce for growing wine sales
Identify strategies for growing customer retention through social media engagement
Recognize how to utilize and interpret social media analytics for marketing analysis

Learner Outcomes Approval Date:
4/22/19

Anticipated Course Offering Terms and Locations: