Description: This course introduces the value of evidence-based research in business theory and practice in making successful choices in an uncertain and complex world.
Prerequisites: Prerequisites: MGT 380 and MKT 360.
Credits: (3)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
Explain the benefits of evidence-based research in business
Describe the importance of theory in business research
Summarize the steps in data-driven decision making
Practice using data to solve common business problems
Articulate an understanding of data implications in a system
Using data, analyze a common problem in business
Learner Outcomes Approval Date: 11/7/19
Anticipated Course Offering Terms and Locations: Summer Locations: Online