Mar 28, 2023
ENTP 287 - Applied Product Development
This course focuses on learning the concepts and skills needed to generate a marketable innovation by taking student teams through their first four steps of product development process for their own potentially successful product/service. May be repeated up to 10 credits. Formerly MGT 287, students may not receive credit for both.
Co- or Prerequisite: Academic Writing II or by department permission.
General Education Category: K6 - Individual & Society
General Education Pathways: P1 Civic & Community Engagement
Upon successful completion of this course, the student will be able to:
- Practice and use qualitative (ethnographic) and quantitative (psychometric) methodologies to hypothesize needs and preferences of a particular market segment.
- Apply their understanding of social network and cultural properties of homophily, bricolage, technological and social diffusion to observe these phenomena as antecedents and consequents of product development.
- Hone a propensity for entrepreneurial thinking via dimensions such as hope, resiliency, effectual thinking and self-efficacy for entrepreneurial activities.
- Utilize the concepts and skills related to institutional theory and research methodology to observe a population of individuals, identify a need in those people’s eyes, develop prototypes and evaluate them with benchmarks meaningful to their target populations.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
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