ATM 251 - Style Principles: Body to Store

Description:
Theory and practice of merchandise presentation from store windows and displays to merchandising on the body. Application of principles and elements of design and concept development to execution for a variety of mediums. Course will be offered every year (Spring).

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Define and apply the principles and elements of design
Identify components of visual displays
Identify advertising components of display
Complete balanced aesthetically pleasing visual display
Define components of client styling
Identify sectors within styling industry
Analyze client body shape, size and fit
Identify the creative and strategic nature of visual merchandising of the store and body
Identify individual style personality so clothing choices are successful
Execute photoshoot using components of styling
Use terminology correctly
Practice and improve communication, writing, and presentation skills in relation to working with clients

Learner Outcomes Approval Date:
3/1/18

Anticipated Course Offering Terms and Locations: