Jun 17, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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ATM 251 - Style Principles: Body to Store

Theory and practice of merchandise presentation from store windows and displays to merchandising on the body. Application of principles and elements of design and concept development to execution for a variety of mediums. Course will be offered every year (Spring).

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Define and apply the principles and elements of design
  • Identify components of visual displays
  • Identify advertising components of display
  • Complete balanced aesthetically pleasing visual display
  • Define components of client styling
  • Identify sectors within styling industry
  • Analyze client body shape, size and fit
  • Identify the creative and strategic nature of visual merchandising of the store and body
  • Identify individual style personality so clothing choices are successful
  • Execute photoshoot using components of styling
  • Use terminology correctly
  • Practice and improve communication, writing, and presentation skills in relation to working with clients

Learner Outcomes Approval Date:

Anticipated Course Offering Terms and Locations:

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