MKT 476 - Advanced Digital Marketing

Description:
Application of digital marketing theories and concepts to real-world cases and projects.

Prerequisites:
Prerequisite: MKT 376.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Design digital marketing strategies relevant to a business problem.
Propose key performance indicators to evaluate digital marketing strategies.
Design and manage digital marketing tactics and strategies on technological platforms.
Evaluate the impact of external factors on digital marketing strategies.
Synthesize and justify digital marketing strategies relevant to a business problem.

Learner Outcomes Approval Date:
2/7/19

Anticipated Course Offering Terms and Locations: