MKT 376 - Foundations of Digital Marketing

Description:
Explores the impact of digital media on consumer behavior and marketing strategies. Provides an overview of digital metrics and analytics, online business models, future trends, and ethical implications of digital marketing. Course will be offered every year (Fall, Winter, Spring, Summer).

Prerequisites:
Prerequisites: MKT 360 or MKT 362.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify and analyze fundamental digital marketing concepts.
Analyze online business models.
Identify social, cultural, and ethical factors and dilemmas that impact digital marketing strategies.
Compare digital with traditional marketing.

Learner Outcomes Approval Date:
4/5/18

Anticipated Course Offering Terms and Locations:

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