COM 481 - Central Communication Agency

Description:
Managing real clients for the student-run, full-service public relations and advertising communication firm. May be repeated up to 6 credits.

Prerequisites:
Prerequisite: COM 208 or by permission of instructor.

Credits: (2)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Client/Agency Relationship: Students learn the role of the PR firm practitioner as well as PR/client relationship. The course will prepare students for real- work assignments through participation in a student- run communication agency. Daily work will bring opportunities involving client agency relationships.
Research and Methodology: Students develop public relations approaches that address the following components: Research, Goals, Planning, Execution, Monitoring, and Evaluation. Strategic thinking: Students synthesize process and key relevant information to determine what is needed to position the client/organization/issue appropriately in its market/environment, especially with regard to
Planning Abilities, Implementation of campaign and evaluation of campaign: Students develop a comprehensive public relations plan that reflects the organization’s needs including appropriate sequencing of plan elements. Develops, states and tests a public relations program’s informational, motivational, and behavioral objectives using qualitative and quantitative methodologies.

Learner Outcomes Approval Date:
11/01/12

Anticipated Course Offering Terms and Locations: