Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 483 - Advanced Central Communication Agency


Description:
Administrative responsibilities for teams within Central Communication Agency, the student-run, full-service public relations and advertising communication firm. May be repeated up to 9 credits.

Prerequisites:
Prerequisite: COM 208 and COM 481 or by permission of instructor.

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Client/Agency Relationship: Students learn the role of the PR firm practitioner as well as PR/client relationship. The course will prepare students for real- work assignments through participation in a student- run communication agency. Daily work will bring opportunities involving client agency relationships.
  • Learn Leadership within group dynamics: Lead students assigned to their account teams. On a weekly basis, they will become the liaison to the client, write weekly memos on their team’s progress, and delegate necessary activities to their team to complete the goals set at the beginning of the quarter.
  • Learn the beginning process of Public relations planning through Research, Methodology and Strategic thinking.
  • Evaluation: Students have to determine if goals of the public relations program was met. Determines the extent the results or outcomes of public relations programs have been accomplished. Develops, states, and tests a public relations program’s informational,

Learner Outcomes Approval Date:
11/01/12

Anticipated Course Offering Terms and Locations:



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