Jul 06, 2022
WINE 452 - Regional Wine Tourism
Wine tourism is an American growth industry. Unlike in Europe, support for wine tourism in the USA is regional. This course offers an academic and hands-on approach to regional wine tourism that will assist HTE and WINE graduates. WINE 452 and HTE 452 are cross-listed courses, students may not receive credit for both. Formerly GWS/GWT 452; students may only receive credit for one. Course will be offered every year. Course will not have an established scheduling pattern.
Prerequisites: nine credits of upper division WINE or HTE courses or permission of instructor.
Upon successful completion of this course, the student will be able to:
- Describe the history and structure of wine appellations around the world with specific attention focused on the American Viticultural Area (AVA).
- Determine the advantages and disadvantages of national and state support for wine tourism in a wine region.
- Demonstrate knowledge of a variety of wine tourism organizations, such as annual regional events and wine trails, as well as itemize assets, income and expenditures for such organizations.
- Demonstrate various regional criteria that are necessary for successfully launching a wine trail campaign, an AVA or a wine tourism event.
- Determine the best research instrument for analyzing the efficacy of various AVA or wine trail events.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
Add to Portfolio (opens a new window)