WINE 452 - Regional Wine Tourism

Description:
Wine tourism is an American growth industry. Unlike in Europe, support for wine tourism in the USA is regional. This course offers an academic and hands-on approach to regional wine tourism that will assist HTE and WINE graduates. WINE 452 and HTE 452 are cross-listed courses, students may not receive credit for both. Formerly GWS/GWT 452; students may only receive credit for one. Course will be offered every year. Course will not have an established scheduling pattern.

Prerequisites:
Prerequisites: nine credits of upper division WINE or HTE courses or permission of instructor.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Describe the history and structure of wine appellations around the world with specific attention focused on the American Viticultural Area (AVA).
Determine the advantages and disadvantages of national and state support for wine tourism in a wine region.
Demonstrate knowledge of a variety of wine tourism organizations, such as annual regional events and wine trails, as well as itemize assets, income and expenditures for such organizations.
Demonstrate various regional criteria that are necessary for successfully launching a wine trail campaign, an AVA or a wine tourism event.
Determine the best research instrument for analyzing the efficacy of various AVA or wine trail events.

Learner Outcomes Approval Date:
1/22/2015

Anticipated Course Offering Terms and Locations: