HTE 393N - Destination Marketing

Description:
Tourism development through the process of destination marketing is studied in connection with the process of understanding a destination’s development vision, while exploring the efforts of marketing, branding, tourism product development, communication strategies and evaluation tactics. Formerly RT/RTE 393N, a student may only receive credit for one.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Apply the key components of destination marketing to principles of destination tourism planning.
Define the unique features of destination marketing and brand development
Evaluate the benefits of destination marketing to partnerships and community relations
Analyze destination markets including consumer behavior, segmentation and trends; both leisure and business

Learner Outcomes Approval Date:
4/22/19

Anticipated Course Offering Terms and Locations: