Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 469 - Market Research


Description:
Application of research to economic and business problems; tools of research design; planning investigations; gathering, organizing, and interpreting data; and presentation of findings.

Prerequisites:
Prerequisites: MKT 362 with a minimum grade of C or higher, AND completion of the College of Business Foundation courses with a minimum grade of C- or higher in each course and a minimum collegiate GPA of 2.25.
 

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Articulate the need for and importance of decision-making in marketing, inherent difficulties and pitfalls, and the importance of research in marketing decision-making.
  • Compare and contrast commonly used techniques in the collection and analysis of marketing research information.
  • Apply common statistical and quantitative techniques to aid in marketing management decision making.
  • Describe and explain the various ways marketing research information aids management decision making.
  • Implement the research process as an information gathering technique to aid the marketing decision process.
  • Use marketing research techniques to investigate and report on a business-related problem or opportunity.

Learner Outcomes Approval Date:
5/8/20

Anticipated Course Offering Terms and Locations:



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