MKT 469 - Market Research

Description:
Application of research to economic and business problems; tools of research design; planning investigations; gathering, organizing, and interpreting data; and presentation of findings.

Prerequisites:
Prerequisites: MKT 362 with a minimum grade of C or higher, AND completion of the College of Business Foundation courses with a minimum grade of C- or higher in each course and a minimum collegiate GPA of 2.25.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Articulate the need for and importance of decision-making in marketing, inherent difficulties and pitfalls, and the importance of research in marketing decision-making.
Compare and contrast commonly used techniques in the collection and analysis of marketing research information.
Apply common statistical and quantitative techniques to aid in marketing management decision making.
Describe and explain the various ways marketing research information aids management decision making.
Implement the research process as an information gathering technique to aid the marketing decision process.
Use marketing research techniques to investigate and report on a business-related problem or opportunity.

Learner Outcomes Approval Date:
5/8/20

Anticipated Course Offering Terms and Locations: