MKT 372 - Revenue Generation and Finance in Sport Business

Description:
Examination of historical and current practice in revenue generation and financing of sport organizations, including public and private sources of revenue. Course will be offered every year (Winter).

Prerequisites:
Prerequisites: (MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25) OR (MKT 360 with a minimum grade of C- and declaration of a sport business minor or certificate); OR (MKT 360 with a minimum grade of C- and declaration of a sport management major).

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Learn the historical development of revenue generation and financing of sport activities and organizations.
Identify and recommend the use of appropriate public subsidies as sources of revenue for sport activities, facilities, and organization.
Identify and recommend the use of appropriate private revenue sources available to sport organizations, including ticket sales, fund-raising, concessions, licensing, media rights, sponsorship, and naming rights.
Develop, implement and evaluate the revenue streams available to an existing or new sport facility or organization.

Learner Outcomes Approval Date:
2/4/2017

Anticipated Course Offering Terms and Locations: