Mar 02, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 371 - Sponsorship and Promotion in Sport Business

Examination of sport sponsorship, sales, implementation, and evaluation; communication between sport sellers and consumers through advertising, sales promotion, public relations, and other forms of communication. Course will be offered every year (Summer).

Prerequisites: (MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25) OR (MKT 360 with a minimum grade of C- and declaration of a sport business minor or certificate); OR (MKT 360 with a minimum grade of C- and declaration of a sport management major).

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate knowledge of the foundation and use of sports sponsorship from both a sport organization and corporate sponsor perspective.
  • Develop, implement and evaluate a sports sponsorship program.
  • Demonstrate knowledge of marketing communication theory and its application in the sport context, particularly in the development, implementation and evaluation of sport promotions.
  • Develop, implement, and evaluate a sports promotion program.

Learner Outcomes Approval Date:

Anticipated Course Offering Terms and Locations:

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