Nov 29, 2022
MKT 365 - International Marketing
Marketing functions involved in doing business internationally, environmental conditions affecting international trade, and problems of securing employment internationally.
Prerequisites: (MKT 362 and admission to a College of Business major AND completion of the College of Business Foundation courses (ACCT 251 and ACCT 252 and BUS 221 and BUS 241 and MATH 153 or MATH 154 or MATH 170 or MATH 172 or MATH 173 and ECON 201) with a minimum C- grade in each course and a minimum collegiate GPA of 2.25) OR (MKT 360 and admission to the Integrated Energy Management Program).
Upon successful completion of this course, the student will be able to:
- Identification and application of the international environment as it effects marketing strategy, including history, political structure, economics and trade policy.
- Application of marketing mix concepts and strategies to international marketing problems.
- Conduct international market analysis.
- Articulation of the marketing challenges facing global businesses.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
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