MKT 364 - Marketing Promotion Management

Description:
Communication problems of marketing goods and services to consumers and industrial buyers; advertising management, personal selling, and sales promotion; analysis for the promotion mix; and public interest in marketing communication.

Prerequisites:
Prerequisite: MKT 362 or MKT 360.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Demonstrate knowledge of communication theories and their contribution to marketing communication strategies.
Application of communication theories to the design of advertising, sales promotion, direct marketing, personal selling and public relations strategies.
Identify and apply relevant marketing communication strategies to develop consistent, coherent brand message that resonates with targeted consumers.
Propose an integrated marketing communication strategy for a variety of business problems or contexts.
Identify the differences between business to consumer and business to business communication strategies.

Learner Outcomes Approval Date:
2/7/19

Anticipated Course Offering Terms and Locations: