Mar 02, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 364 - Marketing Promotion Management

Communication problems of marketing goods and services to consumers and industrial buyers; advertising management, personal selling, and sales promotion; analysis for the promotion mix; and public interest in marketing communication.

Prerequisite: MKT 362 or MKT 360.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate knowledge of communication theories and their contribution to marketing communication strategies.
  • Application of communication theories to the design of advertising, sales promotion, direct marketing, personal selling and public relations strategies.
  • Identify and apply relevant marketing communication strategies to develop consistent, coherent brand message that resonates with targeted consumers.
  • Propose an integrated marketing communication strategy for a variety of business problems or contexts.
  • Identify the differences between business to consumer and business to business communication strategies.

Learner Outcomes Approval Date:

Anticipated Course Offering Terms and Locations:

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