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Aug 31, 2024
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MKT 362 - Essential Marketing Concepts Description: Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. Course will be offered every year (Fall, Winter, Spring, Summer).
Prerequisites: Prerequisites: ECON 201 and BUS 221 and admission to a College of Business major; OR, admission to a College of Business Graduate Program.
Credits: (5)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
- Illustrate the importance of customer value.
- Explain the importance of market segmentation, targeting, and positioning.
- Investigate the role of product strategies within the marketing mix.
- Compare and contrast promotion strategies within the marketing mix.
- Compare and contrast distribution (place) strategies within the marketing mix.
- Analyze the role of price strategies within the marketing mix.
Learner Outcomes Approval Date: 2/15/18
Anticipated Course Offering Terms and Locations:
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