MKT 362 - Essential Marketing Concepts

Description:
Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. Course will be offered every year (Fall, Winter, Spring, Summer).

Prerequisites:
Prerequisites: ECON 201 and BUS 221 and admission to a College of Business major; OR, admission to a College of Business Graduate Program.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Illustrate the importance of customer value.
Explain the importance of market segmentation, targeting, and positioning.
Investigate the role of product strategies within the marketing mix.
Compare and contrast promotion strategies within the marketing mix.
Compare and contrast distribution (place) strategies within the marketing mix.
Analyze the role of price strategies within the marketing mix.

Learner Outcomes Approval Date:
2/15/18

Anticipated Course Offering Terms and Locations: