Nov 27, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 362 - Essential Marketing Concepts


Description:
Introduction to the principles of marketing, creating, communicating, and delivering superior customer value, choosing target markets, managing customer relations. Course will be offered every year (Fall, Winter, Spring, Summer).

Prerequisites:
Prerequisites: ECON 201 and BUS 221 and admission to a College of Business major; OR, admission to a College of Business Graduate Program.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Illustrate the importance of customer value.
  • Explain the importance of market segmentation, targeting, and positioning.
  • Investigate the role of product strategies within the marketing mix.
  • Compare and contrast promotion strategies within the marketing mix.
  • Compare and contrast distribution (place) strategies within the marketing mix.
  • Analyze the role of price strategies within the marketing mix.

Learner Outcomes Approval Date:
2/15/18

Anticipated Course Offering Terms and Locations:



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