MKT 360 - Principles of Marketing

Description:
Principles of marketing class for non-business majors. Explores the function and processes of marketing, introducing students to the fundamental marketing concepts.

Prerequisites:
Prerequisites: this course is only available to non-business majors with 45 or more credits.

Credits: (5)

General Education Category: K2 - Community, Culture, & Citizenship

General Education Pathways: P5 Sustainability, P6 Ways of Knowing

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Demonstrate a basic understanding of the fundamental concepts of marketing
Explain and analyze the importance of social, cultural, and economic information and change to the business community.
Explain how marketing uses psychological, social, cultural, and situational factors to create value for customers.
Analyze the effects of culture and social media on political marketing, consumer behavior, and society.
Explore and describe the different qualitative and quantitative market research techniques and their potential impact on society.
Explain and describe the impact of the sustainability movement on inviduals, the business community, and society through product development/management, packaging, and corporate social responsibility.

Learner Outcomes Approval Date:
12/5/19

Anticipated Course Offering Terms and Locations:
Fall Locations: Ellensburg Winter Locations: Ellensburg Spring Locations: Ellensburg Summer Locations: Ellensburg