PUBH 440 - Public Health Communication (Put on Reserve 9/1/2020)

Description:
Basic theory and practice of public health communications to inform and influence individual and community decisions that enhance health. Course will be offered every year (Fall and Summer). (Put on reserve 9/1/2020, will go inactive 8/24/23)

Prerequisites:
Prerequisite: PUBH 230.

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify and differentiate between public health communication theories and strategies
Utilize market research techniques to design health communication materials
Critique existing public health communication materials (e.g. public service announcements, websites, multi-media, social marketing, etc).
Describe the role of health literacy and numeracy in communicating health promotion concepts with the public
Describe the advantages and disadvantages of different types of media in public health communications
Design and plan a comprehensive public health communication campaign related to a specific health problem or challenge

Learner Outcomes Approval Date:
11/3/2016

Anticipated Course Offering Terms and Locations: