WINE 403 - Advanced Topics in Wine Marketing and Branding

Description:
This course focuses on the practices of wine marketing and branding as it pertains to the global market, including: identification of global marketing trends, import/export channels, market analysis, public relations, sales, shipping and distribution. Formerly GWS/GWT 403, a student may only receive credit for one.

Prerequisites:
Prerequisite: WINE 304.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Research and identify how to obtain UPC codes for wine bottles
Research the impact of the Washington Wine Commission and its role in local wine marketing
Research strategies for overcoming common financial obstacles
Recognize global trends in the wine business
Recognize the successful strategies used to create brand endurance and sustainability.
Create and present a comprehensive sales/marketing strategy for winery.

Learner Outcomes Approval Date:
5/7/19

Anticipated Course Offering Terms and Locations: