Jul 17, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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HTE 420 - Program Promotion, Sales and Advertising


Description:
Provides students with skills through practical exercises, lectures, demonstrations, and examples to enable them to use marketing concepts and tools to develop effective campaigns. Formerly FCSG/RTE 420, students may only receive credit for one.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Define the role of marketing and its importance
  • List examples of marketing functions and related activities
  • Differentiate between the concepts of marketing segmentation, niche and mass marketing, and the marketing mix
  • Create promotional material
  • Create an advertising campaign for program, event, product, or service

Learner Outcomes Approval Date:
4/22/19

Anticipated Course Offering Terms and Locations:



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