Mar 29, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 475 - Public Relations Management


Description:
Application of theory and concepts to managing public relations and advertising accounts.

Prerequisites:
Prerequisites: COM 470 and admission to public relations major, or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Identify PR and Advertising’s diverse components, framework, and plan basics
  • Understand PR and Advertising’s concepts and recognize tools utilized in a variety of marketplace situations/scenarios
  • Critically analyze case studies
  • Apply knowledge of the public relations and advertising industries to current events and historical case studies and dissect the impact PR and Advertising has on the culture

Learner Outcomes Approval Date:
1/30/14

Anticipated Course Offering Terms and Locations:



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