COM 473 - Crisis Communication Management

Description:
Crisis communication management is concerned with all of an organization’s stakeholders and the multifaceted way in which an organization communicates (customers, investors, employees, etc.).

Prerequisites:
Prerequisites: admission to the communication studies or public relations major, or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify key functions of public relations departments within a corporation
Build a corporation’s reputation and integrate it into the communication strategy for each of its stakeholders (consumers, employees, investors, etc.)
Recognize and utilize the assessment tools to evaluate a corporate reputation management plan.
Evaluate cost-effective communication planning

Learner Outcomes Approval Date:
1/30/14

Anticipated Course Offering Terms and Locations: