Dec 01, 2021
COM 472 - Global Public Relations
This course studies public relations from a global perspective. It provides an international point of view for public relations theories, strategies, and practices. It also compares cultures and investigates the interaction of cultures from a cultural, social, political, and legal perspective. Grade will either be S or U.
Prerequisites: COM 370 and admission to either the communication studies, film, public relations, or journalism major.
Upon successful completion of this course, the student will be able to:
- Reduce ethnocentric biases and foster an informed perspective on cross-cultural issues and relations
- Demonstrate understanding of the cultural differences affecting the work of public relations practitioners when implementing international campaigns
- Learn the methodology to hire a foreign firm and/or manage an international public relations campaign
- Learn how public relations are practiced in other countries as a way to better understand how the communication landscape works within a global economic context
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
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