COM 470 - Public Relations Strategies

Description:
Creation of a public relations program for an organization, agency, or institution.

Prerequisites:
Prerequisites: COM 370 and admission to either the communication studies, film, public relations, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Plan a public relations campaign.
Report to your boss and/or client, to deliver effective formal campaign presentations.
Operate and utilize a number of public relations research methods.
Build and organize a coherent discourse emphasizing the strengths and minimizing the weaknesses of the organization.

Learner Outcomes Approval Date:
2/20/14

Anticipated Course Offering Terms and Locations: