Description: Theory and practice in and study of methodology for gathering and analyzing data on human communication. Behavior identification, instrument types and uses, and assessment strategies.
Prerequisites: Prerequisites: COM 401 and admission to a communication major.
Credits: (4)
Learner Outcomes: Upon successful completion of this course, the student will be able to:
Understand the primary research questions studied in the field of communication.
Increase skill in the use of library resources related to the communication literature.
Increase ability to develop and write an effective literature review related to a communication research issue.
Increase knowledge of basic research design (both qualitative and quantitative) and the scientific method.
Increase ability to develop measurement tools and data gathering instruments such as surveys, questionnaires, and observation.
Increased ability to describe the process of communication research.