Sep 18, 2021
COM 370 - Advanced Public Relations Writing
Practical instruction in persuasive writing, news releases, broadcast material, speeches, institutional messages, newsletter articles, employer publications, backgrounders, features, and corporate profiles.
Prerequisites: COM 208, and COM 270, and admission to the public relations major, or non-profit minor, or instructor permission.
Upon successful completion of this course, the student will be able to:
- Demonstrate understanding of the essential role of strategic problem solving and creative thinking in relationship to the larger strategic public relations campaign.
- Explain technical writing practices and communication models that directly affect the public relations industry.
- Demonstrate understanding of practice, theory and ethics of public relations through strategic writing skills.
- Demonstrate advanced PR writing skills used in PR practice today.
- Use AP Style writing.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
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