COM 370 - Advanced Public Relations Writing

Description:
Practical instruction in persuasive writing, news releases, broadcast material, speeches, institutional messages, newsletter articles, employer publications, backgrounders, features, and corporate profiles.

Prerequisites:
Prerequisites: COM 208, and COM 270, and admission to the public relations major, or non-profit minor, or instructor permission.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Demonstrate understanding of the essential role of strategic problem solving and creative thinking in relationship to the larger strategic public relations campaign.
Explain technical writing practices and communication models that directly affect the public relations industry.
Demonstrate understanding of practice, theory and ethics of public relations through strategic writing skills.
Demonstrate advanced PR writing skills used in PR practice today.
Use AP Style writing.

Learner Outcomes Approval Date:
1/30/14

Anticipated Course Offering Terms and Locations: