COM 350 - Persuasion and Culture

Description:
Role of persuasion in society, elements of human motivation, techniques, and appeals of the persuader.

Prerequisites:
Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Develop ability to critically analyze persuasive messages
Increase skill in the development of oral persuasive messages.
Understand and apply various ethical criteria to persuasive strategies and campaigns.
Increase knowledge and ability analyze persuasive appeals found in advertisements.
Develop ability to analyze the persuasive actics of public speakers through study of cultural themes, evidence, emotion, and credibility.

Learner Outcomes Approval Date:
3/03/05

Anticipated Course Offering Terms and Locations: