Sep 22, 2021
COM 309 - Writing Broadcast Advertising (Put on reserve 9/16/19)
Principles and techniques used in writing effective radio and television commercials, public service announcements, and promotional copy. A writing intensive course. (Put on reserve 9/16/19, will go inactive 8/24/22)
Prerequisite: admission to either the communication studies, public relations, film, or journalism major.
Upon successful completion of this course, the student will be able to:
- Understand and be able to apply the basic mechanics of good copywriting style for both radio and television commercials.
- Learn how to organize a broadcast commercials and/or public service announcements targeting consumer behaviors and motivations.
- Understand and be able to apply the various broadcast commercial formats in writing spot copy.
- Learn how promotional broadcast copy contributes to a broadcast campaign. Students will also be introduced. to writing corporate media script writing and VNRs.
Learner Outcomes Approval Date:
Anticipated Course Offering Terms and Locations:
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