COM 300 - Media Research

Description:
Development, understanding and application of media research theories, methodologies and techniques.

Prerequisites:
Prerequisite: admission to either the communication studies, public relations, film, or journalism major.

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify/explain and/or demonstrate knowledge of the theoretical and methodological skills necessary for producing rigorous research on traditional and emerging media.
Identify/explain and/or demonstrate knowledge of traditional and new media research tools and to develop a critical approach to the use and misuse of these methods and/or technologies.
Develop hands on experience and understanding of the current cultural changes in media production and consumption.
Understand and explain the difference between qualitative and quantitative research methodologies.
Develop professional audience research methodologies applicable to traditional and new media.

Learner Outcomes Approval Date:
6/02/11

Anticipated Course Offering Terms and Locations: