COM 280 - Advertising Fundamentals

Description:
An introductory course that introduces the principles of advertising, including; ethics, social issues, professional practice, and the application of advertising principles to problems of business, non-profit, and political issues.

Prerequisites:
Prerequisite: COM 201.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify the current forms of advertising in use in the United States and internationally.
Identify the major advantages and disadvantages of each form of advertising.
Critique and evaluate the processes involved developing advertising and integrated marketing campaigns.
Identify and explain creative approaches to advertising
Show an understanding of basic concepts of research for communication, including demographics, psychographics, surveys, focus groups and other instruments.
Demonstrate an understanding of the messages given by advertising.
Develop and apply your oral and written communication skills.

Learner Outcomes Approval Date:
11/03/11

Anticipated Course Offering Terms and Locations: