ART 471 - Corporate Graphic Design

Description:
Concept and design as applied to corporate graphic design problems with emphasis on presentation and communication skills with analysis and implementation of marketing strategies. Class meets five hours per week.

Prerequisites:
Prerequisite: ART 470.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Prepare a strategic mission statement and core values worksheet
Demonstrate expertise in the use of a branding process that might include identify brand positioning, brand image, brand affiliation, and the brand vision
Formulate creative briefs as part of the branding process
Generate and revise thumbnails, roughs, color studies and type studies for the full ideation process of design
Design a professional logo

Learner Outcomes Approval Date:
2/05/15

Anticipated Course Offering Terms and Locations: