ART 470 - Advertising Graphic Design

Description:
Concept and design as applied to advertising problems with emphasis on presentation and communication skills with analysis and implementation of marketing strategies. Class meets five hours per week. Acceptance into the BFA graphic design major via portfolio review. May be repeated up to 8 credits. Course will be offered every year (Fall).

Prerequisites:
Prerequisite: ART 371.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Utilize a set of methodologies for brainstorming as an individual and creative team
Formulate creative briefs for an advertising campaign
Design an advertising campaign
Solve design problems as a member of a creative team
Apply an integrated theme and concept to a complete advertising campaign system
Write headlines and copy

Learner Outcomes Approval Date:
11/15/18

Anticipated Course Offering Terms and Locations: