Mar 22, 2023  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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HPE 574 - Public Relations and Marketing in Athletics

This course offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing, public relations, and how to enhance the sport experience. Department permission.

Prerequisite: open to students in the graduate health and physical education programs.


Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate usage of marketing terminology and theory related to the sport industry.
  • Explain sport marketing theory and how it can be used in the sport industry to meet the wants and needs of the sport consumer.
  • Analyze case studies in sport to recognize sound marketing decisions and to articulate sport marketing solutions for various constituents.
  • Evaluate the sport marketing strategies of professionals as well as fellow students through critiquing the professionals’ work and students’ assignments.
  • Synthesize course material into a marketing plan for a sport organization.

Anticipated Course Offering Terms and Locations:

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