Aug 11, 2022  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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ADMG 654 - Applied Customer Relationship Management (CRM)

This course examines customer relationship management (CRM) and the customer-driven practices that enable and organization to attract, satisfy, and retain customers profitably.

Co- or prerequisite: ADMG 501.


Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Identify the key concepts, technologies and best practices of CRM
  • Identify the factors that drive customer value and link it to company performance
  • Identify the different CRM technology solutions
  • Identify the appropriate IT applications to measure and manage customer value
  • Develop analytic procedures for optimizing customer value
  • Identify relevant enterprise analytics and intelligence software

Learner Outcomes Approval Date:

Anticipated Course Offering Terms and Locations:

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