ADMG 654 - Applied Customer Relationship Management (CRM)

Description:
This course examines customer relationship management (CRM) and the customer-driven practices that enable and organization to attract, satisfy, and retain customers profitably.

Prerequisites:
Co- or prerequisite: ADMG 501.

Credits:
(4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Identify the key concepts, technologies and best practices of CRM
Identify the factors that drive customer value and link it to company performance
Identify the different CRM technology solutions
Identify the appropriate IT applications to measure and manage customer value
Develop analytic procedures for optimizing customer value
Identify relevant enterprise analytics and intelligence software

Learner Outcomes Approval Date:
5/17/2012

Anticipated Course Offering Terms and Locations: