Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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TH 351 - Theatre and Arts Management II


Description:
Policy and practice of theatre and arts management including marketing, box office, purchasing, staffing, and audience development.

Credits: (4)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Demonstrate a working knowledge of the types and use of various marketing tools as they relate to arts marketing and be able to comment on the strengths and weaknesses of various marketing approaches
  • Develop a working budget for a marketing campaign
  • Document various career paths available within the context of art marketing
  • Critically comment on the strengths and weakness of their own work as well as the work of their peers
Learner Outcomes Approval Date:
2/1/2013



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