RTE 379 - Cruise Line Industry

Description:
An overview of the cruise industry including: cruise lines, ships, history of cruising, human resource practices, marketing, design, terminology, and future trends. Formerly RT 379, students may not receive credit for both.

Credits: (3)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

Use correct terminology
Identify the (30) principal cruise lines and cruise associations (e.g. CLIA)
Know the geography of the principal cruising areas
Identify cruise ship characteristics and read a deck plan
Outline the characteristics of the cruise market
Explain the sales and marketing forces that apply to the cruise product
Know planning considerations of the cruise industry
Discuss the management of cruise functions and activities
Describe the hotel and recreational departmental functions and relationships of a cruise operation, including sea and land based operations
Demonstrate knowledge on management principles in cruise operations
Explain inter-relationships of cruise lines with other travel industry sectors
Evaluate future trends and cruise management challenges
Identify the environmental risks posed by cruise operations
Describe career opportunities in the cruise industry
Express basic knowledge of regional cruise opportunities and homeports in the Pacific Northwest

Learner Outcomes Approval Date:
1/27/2005