Dec 05, 2021  
2012-2013 Graduate Catalog 
2012-2013 Graduate Catalog [ARCHIVED CATALOG]

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ADMG 654 - Applied Customer Relationship Management (CRM)

This course examines customer relationship management (CRM) and the customer-driven practices that enable and organization to attract, satisfy, and retain customers profitably.

Prerequisites & Notes:
Co- or prerequisite: ADMG 501.


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