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    Central Washington University
   
 
  Dec 14, 2017
 
 
    
2007-2008 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration with a Specialization in Marketing Management, B.S.


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Advisors: Beaghan, Boyle, Moody and Pritchard

The marketing curriculum provides background for careers in sales, advertising, marketing management, research and analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution and development, and communication in order to develop marketing strategies and policies.

Business Administration Core


BSBA Program Admission Requirements Total Credits: 35


Students must apply and be accepted into the major prior to beginning 300- or 400-level business coursework. At the time of application, the 35 credits of pre-admission coursework should be substantially completed. Application forms are available in the department offices. The completed form must be accompanied by transcripts that reflect all prior college work. Admission shall be based on grades earned in the following courses:

Additional Admission Information


A cumulative grade point average of 2.5 in the above courses must be achieved with a minimum grade of “C-” (1.70) in each course. The credit/no credit option will not be accepted for any of these courses. The applicant must have completed ENG 101/102. These criteria apply to equivalent courses transferred from other institutions.

Students who have met all of the above requirements will be admitted unless the number of applicants exceeds available space. In that case, acceptance will be competitive, based on a selection index. Students in a pre-major status who have not met all of the above requirements may enroll in a business core or specialization course only with permission of the college dean or designee.

Additional BSBA Graduation Requirements


The following special rules apply to students seeking the BSBA major:

  • Students must earn a minimum cumulative GPA of 2.25 in the 94-95 credit in-the-major coursework to be eligible for a degree. In addition, the Department requires a minimum GPA of 2.25 in the 59-60 credit upper-division component of the in-the-major total.
  • Students must complete a minimum of 90 quarter credits of non-business courses, which may include up to 13.5 quarter credits of economics and 9 quarter credits of business statistics (BUS 221, 321). For the purpose of this requirement, “non-business” courses include all EXCEPT FOR those with the prefix ACCT, BUS, ECON, FIN, HRM, MGT, MIS, MKT, or OSC.
  • Transfer students must complete at least 40 CWU business credits to be eligible for the business administration degree.
  • The BSBA program requires a single specialization of at least 25 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other BSBA specialization.

Communication Requirement Total Credits: 4-5


Total Pre-Admission & Core Requirements: 69-70


Select a minimum of 10 credits from the following - Credits: 10


Marketing Management Total Credits: 94-95


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