Sep 23, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration BS (BSBA), Marketing Management Specialization

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Peter Boyle, PhD (L)
Claudia Dumestricu, PhD (D)
Sayantani Mukherjee, PhD (L)
Mark Pritchard, PhD (E)
Jeffrey Stinson, PhD (E)
Theresa Wilson, PhD (E)

The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.

Marketing Management Specialization Courses

College of Business Capstone

Capstone Total Credits: 7

Total Credits: 111-113

College and Department Information

Management Department  
College of Business  

College of Business Admission Requirements
For information on admission requirements, please go to: College of Business .

Program Outcomes
Visit program outcomes to find out what you can expect to know and do after successful completion of this program.

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