Jun 02, 2020
Jim Beaghan, DBA
Peter Boyle, PhD
Savantani Mukherjee, PhD
Mark Pritchard, PhD
Jeffrey Stinson, PhD
Theresa Wilson, PhD
The marketing curriculum provides background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies. Students must earn a C or higher in all required marketing management specialization courses.
Business Administration Core
BSBA Program Admission Requirements Total Credits: 40
Students must apply and be accepted into the major prior to beginning 300- or 400-level business coursework. At the time of application, the 40 credits of pre-admission coursework should be substantially completed. Application forms are available in the department offices. The completed form must be accompanied by transcripts that reflect all prior college work. Admission shall be based on grades earned in the following courses:
Additional Admission Information
A cumulative grade point average of 2.5 in the above courses must be achieved with a minimum grade of “C-” (1.70) in each course. The credit/no credit option will not be accepted for any of these courses. The applicant must have completed ENG 101/102. These criteria apply to equivalent courses transferred from other institutions.
Students who have met all of the above requirements will be admitted unless the number of applicants exceeds available space. In that case, acceptance will be competitive, based on a selection index. Students in a pre-major status who have not met all of the above requirements may enroll in a business core or specialization course only with permission of the college dean or designee.
Additional BSBA Graduation Requirements
The following special rules apply to students seeking the BSBA major:
- Students must earn a minimum cumulative GPA of 2.25 in the 94-95 credit in-the-major coursework to be eligible for a degree. In addition, the Department requires a minimum GPA of 2.25 in the 59-60 credit upper-division component of the in-the-major total.
- Transfer students must complete at least 40 College of Business credits at CWU to be eligible for the BSBA degree including MGT 489. Additionally, students seeking a Human Resource Management specialization must complete HRM 486 at CWU and students seeking a Marketing specialization must complete MKT 470 at CWU.
- The BSBA program requires a single specialization of at least 25 credits. Occasionally a student requests a second specialization. To be eligible for a second specialization, a minimum of 20 unique credits must be completed. Unique in this sense means the credits have not been used as part of any other BSBA specialization.
Business Core Requirements Total Credits: 30
Communication Requirement Credits: 4-5
Specialization Requirements Credits: 25
Marketing Management Specialization
Select a minimum of 10 credits from the following - Credits: 10
Marketing Management Total Credits: 99-100