Apr 25, 2024  
2007-2008 Undergraduate Catalog 
    
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2007-2008 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 475 - New Product Development

Description:
State-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.

Prerequisites & Notes:
Prerequisite, MKT 360. Recommended, MKT 369.

Credits: (5)

Repeatable for Credit
No
Grading Basis
GRD


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