MKT 367 - Consumer Behavior

Description:
An introduction to analysis of the consumer as a basis for marketing decisions. The analysis concerns who buys what, how the consumer uses the product, the significance of the product to the consumer, and the buying process.

Prerequisites & Notes:
Prerequisite, MKT 360 or permission.

Credits: (5)

Repeatable for Credit
No
Grading Basis
GRDNotes:
Formerly BUS 367. Students may not receive credit for both.