MKT 462 - Marketing Promotion Management

Description:
Communication problems of marketing goods and services to consumers and industrial buyers; advertising management, personal selling, and sales promotion; analysis for the promotion mix; and public interest in marketing communication.

Prerequisites & Notes:
Prerequisite, MKT 360.

Credits: (5)

Repeatable for Credit
No
Grading Basis
GRDNotes:
Formerly BUS 462. Students may not receive credit for both.