MKT 463 - Sales Force Management

Description:
Integration of sales force into the total marketing program of the firm; emphasizes organization, coordination, recruiting, training and incentives; develops methods for analyzing market demand and evaluation of sales force performance.

Prerequisites & Notes:
Prerequisite, MKT 360 or permission.

Credits: (5)

Repeatable for Credit
No
Grading Basis
GRDNotes:
Formerly BUS 463. Students may not receive credit for both.