Jun 16, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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COM 222 - Media Literacy in the Digital Age


Description:
This course enables students to be discerning, perceptive, ethical and responsible consumers and creators of the mass media that pervade their lives in the digital age - whether that be news, entertainment, advertising or social media. Course will be offered every year (Fall, Winter, Spring, Summer).

Credits: (5)

Learner Outcomes:
Upon successful completion of this course, the student will be able to:

  • Explain the role that mass media play in shaping societal and cultural norms
  • Explain how the digital universe has upended traditional theoretical models of mass media creation, profitability, consumption and influence. 
  • Explain the role that mass media play in impacting individual health and well-being by influencing our thoughts, attitudes and actions.
  • Explain how individuals receive and interpret mass media differently, based on their cultural background, their prior knowledge and experience, their values and beliefs. 
  • Distinguish “fake news” based on rumor, opinion, assertion and lies from legitimate news based on objective, verifiable evidence.
  • Evaluate a news source’s reliability and credibility, using digital tools.
  • Identify the techniques that advertisers and influencers - whether corporations, political parties or activist groups - use to motivate people to take action (e.g. flattery, repetition, fear, humor.)
  • Identify the techniques that the makers of TV, films and games employ to entertain and inform their viewers and users (e.g. narrative structure, character representation.)
Learner Outcomes Approval Date:
12/21/17



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